diff --git a/README.md b/README.md
index fe724b9..038e31a 100644
--- a/README.md
+++ b/README.md
@@ -4,6 +4,8 @@
 
 ![Fresh theme logo](fresh.png)
 
+> This theme is for landing pages only. If you'd like to extend the theme to include other types of pages—blog posts, documentation pages, etc.—feel free to submit a pull request.
+
 ## Getting started
 
 To create a new site using this theme:
@@ -19,11 +21,15 @@ git clone https://github.com/lucperkins/hugo-fresh themes/hugo-fresh
 rm config.toml
 
 # Fetch the example config
-curl -O https://github.com/lucperkins/hugo-fresh/blob/master/exampleSite/config.yaml
+curl -O https://raw.githubusercontent.com/lucperkins/hugo-fresh/master/exampleSite/config.yaml
 
 # Run the site locally
 hugo server
 
 # Open the site in your browser
 open http://localhost:1313
-```
\ No newline at end of file
+```
+
+## Customizing your page
+
+There's a wide variety of customizations that you can make to your Hugo Fresh landing page by modifying the `config.yaml` file that you downloaded. That file provides documentation for what the various config values represent.
\ No newline at end of file